Need some configuration help

[scarlsen]

What in the world should these be??

var __utmccn="utm_campaign"; /*-- campaign name --*/
var __utmcpr="utm_program"; /*-- campaign program --*/
var __utmcrs="utm_refsite"; /*-- campaign referral site --*/
var __utmcrl="utm_refloc"; /*-- campaign referral location --*/
var __utmctr="utm_term"; /*-- campaign term/keyword --*/
var __utmcct="utm_content"; /*-- campaign content --*/

var __utmcui="mycdk.net"; /*-- campaign userid --*/
var __utmccu="utm_custom"; /*-- campaign custom field --*/

I am really wanting this to work so I can justify marketing and advertising expenses. Any help would be appreciated.